Guardian Vital

The Vinguard and Lideres Campesinas are collaborating on a wine label to draw attention to vineyard workers/stewards. Those who pick grapes are often in the shadows, are subjected to hazardous working conditions, and do not have job security or opportunities for advancement in the wine industry. The Guardian, Vital label will be adopted by wineries for special cuvees. The participating wineries must guarantee that workers whose labor goes into making their wines have safe workspaces, are paid fairly, and are treated with dignity, respect, and potential.

Drawing and Design Collaboration by Oscar Lopez Guerrero (Art drawing), Uriel Contreras (Logo), Emilio Huerta (Set up), Irene De Barraicua (Concept)  as well as feedback from Líderes Campesinas and The Vinguard’s staff and board.