Jaime Hiraishi

Ramaytush, Ohlone, Muwekma land – San Francisco, CA

Jaime is the co-owner and operator of Wine Down SF: a fun bar that serves awesome, local, wine, beer, and bites. Jaime and her business partner, Sarah, never found a bar they felt truly comfortable in, so they decided to build their own.

Wine Down knocks good wine off its pedestal, while encouraging people to try new drinks outside their comfort zones. Each month they share part of their income with an organization they care about.

Prior to diving glass-first into the wine world, Jaime spent years working in nonprofits to help people combine their careers with social and environmental sustainability by developing partnerships, programs, and successful events.

Jaime has B.A. in Mass Communications and Political Science from the University of California, Berkeley and she hopes that working with the Vinguard will help make the wine industry more welcoming and inclusive to diverse populations.